Joksan Ricardo Cruz García | 38 years old | Mexican | he / him
Design Thinker | UX Consultant | Master in Strategic Design
🔗 LinkedIn: https://www.linkedin.com/in/joksan-cruz/
Webpage: https://www.joksancruz.com
📞 +52 (55) 2173 0129
Curious, restless, analytical, observant, responsible, complex, persevering, committed, passionate and perfectionist, are some words that describe my personality and my work.
I strive to learn and understand the users’ needs, behavoirs and emotions to gather insights that inform product strategy and design. I' m passionate about quality, usability and simplicity. I like to work on collaborative teams to solve complex challenges and craft experiences that highlight of projects unique capabilities and personalities. My work touches a lot of people while exemplifying a key principle that is core of my philosophy: Focus on the person an all else will done.
I have dedicated myself for the last 10 years primarily to the work of design in the area of social research in the modality of Design thinker, UX, creative, graphic, researcher and photographer. I have successfully carried out innovation in products and services with a multidisciplinary approach to improve people's quality of life. With the ability to lead, organized and managed with consolidated knowledge in creating and implementing strategies. It is for all this that I consider myself apt to work with people who have the potential to observe and stop for a moment to reflect to provide solutions that break schemes.
*Leal Colombia - CDMX-Bogotá, Colombia | Current*
Lead the product design team, establishing the vision and way of work. Be responsible for communicating the vision of the product design in the team. Manage all talent development processes within the Product Design team. Effectively share objectives and goals to the team with the OKRs framework. Coordinate with other Product leaders and stakeholders to ensure efficient product development.
Redesign of the mobile app for Leal, which includes the new transactional movements section, dividing the experience between online and physical store, the coupons section, login, which involves onboarding and the capture of first party data, the discover section, where you find a map and your favorite nearby stores, a challenge scheme was added (an initiative to start encouraging gamification) in which you are given badges and you increase levels, and a trivia game was also created for Texaco, which is one of our main clients.
I redesigned the service that involves a platform called Leal 360, from the name and logo proposal to the new UI and UX. Heuristics were applied to the old platform, a discovwry was made with businesses to understand needs and problems, a benchmark to understand what is happening in the world of CDP platforms, loyalty programs and SaaS. All of the above with the objective of proposing a platform that can compete in the Latin American market and establish itself as the best. The platform is divided into modules, Analytics Module, in which personalization, smart suggestions and metrics that serve the business will be incorporated through a storytelling landed for SMB's and top accounts such as Texaco, Puntos Max, among others. CDP Module, incorporating tools for advanced segmentation, creating flows for easy audience creation. Campaigns, showing the right metrics to show conversion, incorporating Offerfit as a tool to understand behaviors and improve attribution and performance of a campaign so that it is personalized and adjusted to understand the end user. WhatsApp, SMS and Email flow, improving the flow and incorporating AI tools to suggest copy, images, etc.
*Turn Technologies - San Francisco | sep 2020 - feb 2022*
Lead the product design team, establishing the vision and way of work. Be responsible for communicating the vision of the product design in the team. Manage all talent development processes within the Product Design team. Effectively share objectives and goals to the team with the OKRs framework. Hold retrospective meetings in the team to improve work processes. Coordinate with other Product leaders and stakeholders to ensure efficient product development.